NWO Veni grant for dr. Jan Willem Bolderdijk

Kurt Lewin Instituut
Heidelberglaan 1
Room Number H1.42
3584 CS UTRECHT
The Netherlands
T: +31 (0)30 - 253 3027

NWO Veni grant for dr. Jan Willem Bolderdijk

July 17, 2014 - Dr. Jan Willem Bolderdijk (University of Groningen) was awarded a Veni grant by the Netherlands Organisation for Scientific Research (NWO) for his research project "The social risks of sustainable consumption".

Dutch summary
Heilige boontjes en duurzame consumptie
Hoewel consumenten het belangrijk vinden om moreel te zijn, kan extreem moreel gedrag (bv. veganisme) nadelen opleveren – ‘heilige boontjes’ zijn niet populair. Ik wil onderzoeken wat de relevantie van dit mechanisme is voor de marketing van duurzame voedselbronnen (bv. kweekvlees en sojaboter).


Link: http://www.nwo.nl/en/funding/our-funding-instruments/nwo/innovational-research-incentives-scheme/veni/magw/innovational-research-incentives-scheme-veni-magw.html


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