Project Information

Kurt Lewin Instituut
Heidelberglaan 1
Room Number H1.42
3584 CS UTRECHT
The Netherlands
T: +31 (0)30 - 253 3027

Project Information

Project Title
"Acting on values: How counterfactuals influence value-behaviour correspondence"

Institute
University of Groningen - Social and Organizational Psychology

PhD Student
Johannes Seehusen

Supervisor(s)
Dr. K. Epstude (University of Groningen)
Prof.dr. R. Spears (University of Groningen)

Period
1 September 2012 - 1 September 2016

Funding
University of Groningen


Summary

Values are abstract goals that are central to people’s self-concepts. In everyday life, however, people’s actions frequently diverge from their values. We propose that counterfactuals can facilitate value-behaviour correspondence by increasing value-activation and intentions to act on values. Counterfactuals are constructed alternatives to actual states. In situations that compromise a desired value, counterfactuals may function as a reminder of how one should behave, initiating value-congruent behavioural processes. This new line of research hopes to provide understanding of a cognitive mechanism that is valuable not only for theoretical progress, but may also be applied to diverse social issues connected to values.


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