"Bottom-up approaches to encourage sustainable behavior: Insights into community building and its effects on sustainable energy use"
University of Groningen - Department of Social Psychology
Prof.dr. E.M. Steg (University of Groningen)
Prof.dr. R. Spears (University of Groningen)
15 May 2012 - 1 November 2015
External sources: various local governments
Most research on factors influencing sustainable behavior is focused on individual-level factors such as personal norms, values, and attitudes. Some researchers have considered the effects of group-level factors such as descriptive and injunctive norms, but little research has been conducted on group-level factors at the community level, such as neighborhood identity and participation. The latter may play an important role, as exemplified by various recent bottom-up approaches to establish more sustainable local energy systems. In this PhD project, we will consider the role that local communities can play in promoting sustainable energy use. In particular, we will study how group-level factors (such as communal norms and goals, social identities, the level of participation and involvement within the community) influence sustainable energy use compared to commonly used individual-level factors (such as personal norms, values and attitudes).