"License to Sin: Examining short-term and long-term effects of justification on self-regulation"
Utrecht University - Social, Health, and Organizational Psychology
Prof.dr. Denise de Ridder (Utrecht University), dr. Marieke Adriaanse (Utrecht University)
1 September 2013 - 1 September 2016
NWO - Netherlands Organisation for Scientific Research
Self-regulation failure is often explained in terms of not being able to resist immediate temptations, resulting in impulsive behavior taking precedence over reflective considerations. Whilst the relative strength of impulses for gratification of desires has proven an important explanation for abandoning long-term goals, we posit that there is an additional but often overlooked explanation for self-regulation failure: when having a justification people may fail at self-regulation not because they cannot regulate themselves but because they choose not to. This project examines the immediate and long-term effects of engagement in justification processes on self-regulation success in health behavior and consumer behavior.