Project Information

Kurt Lewin Instituut
Heidelberglaan 1
Room Number H1.42
3584 CS UTRECHT
The Netherlands
T: +31 (0)30 - 253 3027

Project Information

Project Title
"Altruism, eye cues, and social value orientation: Under what conditions does a sense of being watched increase charitable behaviors?"

Institute
VU University Amsterdam - Social & Organizational Psychology

PhD Student
Zoi Manesi

Supervisor(s)
Prof. dr. Paul A.M. van Lange (VU University Amsterdam)
Dr. Thomas V. Pollet (VU University Amsterdam)

Period
1 September 2013 - 1 June 2016

Funding
John Templeton Foundation


Summary

One intriguing finding from recent research is that minimal cues of being watched, like an image of watching eyes, can enhance cooperation and prosocial behavior. However, evidence for the effectiveness of interventions using eye cues to modify human behavior is still under empirical debate. This project aims to clarify the circumstances under which eye cues can increase prosociality by examining the moderating role of (a) the individual's social value orientation, and (b) attributes of eye cues (i.e. gender and emotional state conveyed by eyes). In a series of laboratory and field experiments, we aim to investigate the interplay between individual differences in social value orientation and attributes of eye cues in predicting three forms of human prosocial behavior: charitable giving, volunteering and blood donation. In collaboration with charities, volunteer and health organizations, we will explore the impact of interventions based on eye cues on university students, university personnel and general population. The core outcome is the development of an ecologically valid method for promoting prosociality that incorporates the most powerful types of eye cues and targets individuals susceptible to the watching eyes effect.


« back

News

KLI Conference 2016
Read...

KLI Best Paper Award 2016 for Anne Marthe van der Bles, MSc.
Read...

News archive...

Planned defences

May 12, 2017
Tracy Cheung
Utrecht University
More...

All planned defences...

Recent PhD titles

February 23, 2017
Femke Hilverda
University of Twente
More...

February 16, 2017
Felicity M. Turner-Zwinkels

More...

February 16, 2017
Maja Kutlaca
University of Groningen
More...

All PhD titles...