"Realizing the smart grid: aligning consumer behavior with technological opportunitiesTitel"
University of Groningen - Social Psychology
Prof.dr. Linda Steg (University of Groningen)
Dr. Ellen van der Werff (University of Groningen)
1 January 2014 - 1 January 2018
NWO - Netherlands Organisation for Scientific Research
Reliable scenarios for consumer adoption and use of smart energy systems (SES) at the neighborhood level are essential to secure stability of the grid. To realize SES, consumers need to (1) adopt smart energy technologies, and (2) use these technologies in a way that is aligned with energy system reliability, efficiency, and sustainability. This research project aims to examine which individual factors predict, explain and influence consumer adoption and use of smart energy technologies that reduce uncertainty in SES. The research project uses a novel approach that links the adoption of smart energy technologies to the use of these technologies through the theoretical concept of environmental self-identity. More specifically, the research project aims to analyze under which conditions and for which consumer groups adoption of smart energy technology is most likely to lead to additional energy behavior changes via the impact on consumer’s environmental self-identity.