Project Information

Kurt Lewin Instituut
Heidelberglaan 1
Room Number H1.42
The Netherlands
T: +31 (0)30 - 253 3027

Project Information

Project Title
"Decision processes involved in the purchase of a dog"

University of Groningen - Social psychology

PhD Student
Lonneke Vink

Prof.dr. A. Dijkstra (University of Groningen)
dr. K. Epstude (University of Groningen)

1 February 2015 - 1 February 2019

External sources: Dog protection


Several choices need to be made about the purchase of a dog. The three most important questions are whether or not to purchase a dog, the breed one wants to purchase and the channel through which one wants to purchase the dog. Suboptimal decisions can lead to problems in the relationship between owner and dog and can eventually lead to the abandonment of the dog. Many problems in the relationship between owner and dog can be prevented by making qualitatively good decisions. In a weighted decision all factors that are relevant for an individual are taken into account. This includes the balanced, honest and objective consideration of the pros and cons of a specific option. The decisions about the purchase of a dog can affect the later occurrence of problems around keeping a dog. If we can improve the quality of the decisions with focused interventions we can prevent the occurrence of problems. In order to be able to develop effective interventions it is essential to gain a better insight into de decision process around the purchase of a dog. The current project focuses on mapping the psychology of the decisions about the purchase of a dog and strategies to improve the quality of decisions.

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