"Effectiveness of nudging explained by the working mechanisms"
Utrecht University - Social, Health, and Organizational Psychology
Prof.dr. D.T.D. De Ridder (Utrecht University)
Dr. F.M. Kroese (Utrecht University)
1 June 2015 - 1 June 2019
NWO - Dutch Organisation for Scientific Research
This research project examines the effectiveness of nudges in challenging contexts. Specifically it focuses on the role of awareness and prior intentions, nudging in complex settings with conflicting cues and sustainable effects. Together this project will provide a valuable contribution to the nudging debate by providing systematic empirical evidence with regard to the effectiveness of nudges in challenging contexts, both on motivational as well as behavioral outcomes.