Project Information

Kurt Lewin Instituut
Heidelberglaan 1
Room Number H1.42
3584 CS UTRECHT
The Netherlands
T: +31 (0)30 - 253 3027

Project Information

Project Title
"Effectiveness of nudging explained by the working mechanisms"

Institute
Utrecht University - Social, Health, and Organizational Psychology

PhD Student
Tina Venema

Supervisor(s)
Prof.dr. D.T.D. De Ridder (Utrecht University)
Dr. F.M. Kroese (Utrecht University)

Period
1 June 2015 - 1 June 2019

Funding
NWO - Dutch Organisation for Scientific Research


Summary

This research project examines the effectiveness of nudges in challenging contexts. Specifically it focuses on the role of awareness and prior intentions, nudging in complex settings with conflicting cues and sustainable effects. Together this project will provide a valuable contribution to the nudging debate by providing systematic empirical evidence with regard to the effectiveness of nudges in challenging contexts, both on motivational as well as behavioral outcomes.


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